Intimate Correlation of Media Art and Manufacturing Industry Dissertation

Intimate Correlation of Media Art and Manufacturing Industry - Dissertation Example Thanks a lot and hope this helps Harvard 8 pages Intimate Correlation of Media Art and Manufacturing Industry Media arts and their influence in the manufacturing industry offer digital revolutions in diverse utilities and with real examples in the form of novel aesthetic and innovative study. Art fused with information technology is about discovering and generating pictures on the basis of communication procedures and about abstract tactics and intellectual techniques. Media art is now at the crossing point between science, technology, culture and economy. Media art is a significant factor for novel philosophy and innovation. Media art shows new understandings of the realm. It exposes how we comprehend what we hear and see (Rosanne Alstatt, 2008). There is an intense correlation between Media arts and manufacturing Industry, especially the electronic industry. Even in today’s fraught economy, one would assume funding for the arts to have taken a severe hit and, in many circums tances, it has. Nevertheless, a recent study gives arts supporters the ammo they need to show local and state front-runners that the media and cultural arts provide an unmatched prospect to deliver real paybacks to the local economy — and with a remarkable profit on investment (Kimberly, 2010). A study, led by the national nonprofit Americans for the Arts, discovered that not-for-profit arts and culture in Leon County produces $7.5 million annually r in revenue, which backs about 2700 around the clock comparable jobs. The report, â€Å"Arts & Economic Prosperity III,† also resolved that the nonprofit arts and culture societies expend about $42.1 million every year and produce $32.4 million in supplementary expenditure by spectators who participate at local hotels, restaurants, retail stores, parking spaces and for local people, may even recompense a babysitter (Kimberly, 2010). According to Peggy Brady, the executive director of Council on Culture and Arts (COCA), the arts is a rare industry in that it has a twice the prospect to produce economic control, not only with the product, such as a musical episode, but it is a dual whammy because it creates an audience, and that audience produces further economic influence. Americans for the Arts, with workplaces in New York City and Washington In directing the economic impact study, the group put a call out for contributing regions to classify their whole universe of nonprofit arts and culture groups. In Leon County, 70 of the 121 total entitled nonprofit arts and culture organizations answered to the thorough survey, which asked for information on finances and expenditure (Kimberly, 2010). Audiences were also gauged, a unique feature of the report that helps paint a vibrant picture of the disbursements behaviors of attendees. In Leon County, 836 audience participants from numerous nonprofit occasions were gauged. The study is rare in this way, because it apprehended data from the audience. Arts influe nces industries and tourism, but it is very expressive to see how much economic influence is produced from local citizens in the media arts. Local and non-local attendees of arts festivals help strengthen markets for various products, which yokes even better economic recompenses. People help reshape the concepts of various artistic projections that are reflected in various products. From these arts festivals,

Risk and uncertainty, the key public relations issues in the Essay

Risk and uncertainty, the key public relations issues in the contemporary era - Essay Example Notably, the public relations practice ensures that an organization can assess the potential impact of its policies on the public. After the implementation of the organizational policies, public relations practitioners seek feedback from the public concerning the policies. Public relations practitioners must understand the opinions held by different sectors of the public if they are to keep the organization well informed. In addition, public relations practitioners play critical cultural and social roles as they strive to serve as a link between the organization and the customers. In the contemporary era, risks and uncertainty are some of the defining aspects of business in the modern world. Risk and uncertainty prove to be highly ambivalent. Therefore, organizations have tasked public relations practitioners with handling risks and uncertainties in the organization. Evidently, the public relations practice is of critical importance to any organization in the modern day. This paper w ill focus on describing some of the cultural and social roles played by public relations, as well as the influence of public relations practice on the society. Finally, the paper will tackle risk and uncertainty as some of the leading issues in public relations in the modern day. Public relations practitioners play critical roles in an organization and in the community. It is the role of public relations practitioners to communicate the policies of an organization to the public. Notably, organizations need to determine the potential impacts of their policies on the community and the public. Therefore, public relations practitioners create the necessary intermediary between the organization and the public. In addition, public relations practitioners offer informed advice to the organization’s management. The daily activities of a public relations practitioner involve a continued interaction with different sectors of the public. Through the

English Personal Recount Essay Example for Free

English Personal Recount Essay One of my most recent memories is the authentic experience at the mall with three of my friends, Eunice, Wing Kit and Cheng Ye. We went there to buy a gift for Cheng Yes cousin, Claire, from abroad, whom he has not met in a long time. She is aged 14 years old, her favourite foods are ice- cream and sushi, and her hobbies are sleeping, swimming, cycling, running, and listening to music. She is also more of a sporty and hardworking person. She likes playing on her phone, the colour PINK, using social media such as whatsapp, facebook to socialize. She dislikes computer games and the colour blue. Cheng Ye has not seen Claire in quite a while, and Claire has not visited Singapore in ages, we have decided to get Claire a gift to welcome her. Thus we decided to go to Tampines Mall as there is a wide variety of shops there. Our budget is $50. When we reached Tampines mall, it was very packed with shoppers, were lugging huge shopping bags. The mall was filled with the noisy sound of people chattering and laughing. It was so noisy that I had to shout and strain my voice to talk to Eunice, who was just right beside me. Salespersons were announcing the various offers they were having. The smell of curry chicken entered my nostrils as I while gazed at the patrons savouring the mouth-watering curry chicken, causing my mouth to drool as we walked past the restaurant. Finally, after browsing through many electronic stores, we decided upon an pink shiny earpiece from Courts that costs $20. We chose the product based on her preferences as she liked pink and shiny objects and also because it had a reasonable price and was within our budget. After buying the earpiece, we were left with $30. Thus we decided to get her another gift based on her hobby of sports. We wanted it to be within our  budget of $30, the colour pink and it to be useful and long-lasting. Eventually, we headed down to the Royal Sporting House and chose a pair of pink as it would be useful to her as swimming was her favourite hobby which she did pretty often. Thus, she would be able to use it often as well. In conclusion, this experience of going to Tampines Mall on 29 March 2014, was a wonderful experience.We had a lot of considerations at first, such as her personality,likes dislikes, the budget for the gift and what gift would she really wanted. However, all of us worked together, communicated effectively and overcame the challenges. So, eventually we decided on the gift. I also think that this experience was an educational and enriching one, as we learnt how to decide on things in a group without having any conflicts and how to take things into considerations before making a final decision. In conclusion to this, this experience was a fun, educational and enriching experience.

Job Order Costing Process Costing and Activity Based Costing

Job Order Costing Process Costing and Activity Based Costing A cost accounting system is the sum methods and techniques used by businesses allowing them to track resources consumed in production and distribution of services or goods to consumers. These methods and techniques are used by the management in order to evaluate and reward staff performance, by employees in order to manage recourses efficiently while the cost accounting system is also used for external reporting requirements meaning balance sheets and income statements. The cost accounting system is usually designed to meet particular needs of individual companies, for that reason there are three main systems businesses apply according to their needs. Job Order Costing is a cost system used to accumulate costs of jobs also called batches. Job order costing is used when individual production centres or departments work on a variety of products rather than one king of a product during a specific period of time. Prime costs and factory overhead costs are the two categories of production costs monitored with this method. Process costing is a type of costing system used for production of small identical, low-cost items. Process costing averages the costs and cant be directly traced to individual products. Activity based costing (ABC) is designed to assign costs to activities. This method has become popular because of the fact that the complexity of businesses keeps growing and so does their need to assign increasingly large indirect costs to the appropriate department or activity. ABC is the process where costing is assigned based on the cause and effect relationship between costs and activities that drive costs. What are major objectives of a cost accounting system in a hospitality establishment? Within hospitality establishments cost accounting systems help successfully achieve the following management objectives: Measuring the various needs and generated revenues of departments Monitoring and controlling the progress of each department Department related data gathered is used to evaluate costs and make proper adjustments and corrections in operating procedures What are the major objectives of a cost accounting system system in a manufacturing company? In manufacturing and service companies cost accounting systems help achieve the following management objectives. They provide the managers with helpful information regarding planning, cost control procedures and determining unit production costs. In most cases manufacturing companies also use a complete job cost sheet which contains Cost Summary and Unit Cost information since manufacturing costs are not immediately recorded as current period expenses. These information include total and costs per unit for: Direct materials, which are the raw materials used in production which costs are directly traceable throughout the product manufacturing process. Direct labour, which are the wages and other pay roll costs of employees whose efforts are directly traceable throughout the product manufacturing process. Manufacturing overhead, is the category including all other manufacturing costs like utilities aside for the above mentioned ones. What are the procedures in job order costing, process costing and activity based costing. Job order costing process is a specific set of events which will usually occur with each job. Generally the process is as follows: an order (or sale order) is received for the batch of products, a production order is issued from the sale order materials and labour are ordered and tracked for the set of products, manufacturing overhead is allocated to the job using a predetermined rate (usually per labour or per machine hour). In fact manufacturing overhead will not affect the work in process account; instead it is changed to a control account. Direct labour and materials are charged by the accountant to the work in process accounts using the actual quantity acquired. These quantities are all tracked using a job costing sheet which will likely be already a computerized ledger and use used for each job. Spoilage which surpasses expected levels based on the job at hand is considered a period cost and is reclassified from work in process account into a separate account so it can be addre ssed by the management. Process costing procedures follow specific procedures and while exact procedures may differ between different companies and businesses, but they generally follow these steps. While other types of costing are initiated when a sale order is issued, a sale order is not required for process costing as it is a continuous process. The work in process accounts are separated departments and are named according to the department they reflect on e.g. Work in process- FB department. The first department in the production process makes the first entry into the work in process account, generally for the raw materials. While the products move from department to department entries are made to each work in process account of each department. Direct labour costs are recorded at each period. Actual overhead costs are recorded; no contra-account in needed because there is no over- or under-applied overhead due to the actual costs being applied. Indirect costs are applied to the overhead account in actual amounts. Activity based costing procedures can be more complicated to set up and operate than other costing systems. The activity based costing procedures are: Only if a cost driver cant be recognized a cost can be assigned on an allocative basis. Related cost pools are assigned to an overhead rate on costs drivers. Cost pools are used to assign costs; the basis depends on the business and industry. Costs can be assigned to units, batches or products. These pools can be combined to look at facilities, divisions, or other levels of cost classifications. Costs can then be evaluated in order to see how and where they are occurring, knowing this the management can discern what cists are controllable and how they arise. Which costing methods (job order costing, process costing and activity costing) are best suited to the following businesses and why: Old Home Bakery, Inc (a bakery that produces to order): It will be able to use job order costing because it is designed for businesses which work with orders rather than mass production. Apache Oil and Gas Refinery: Because the products are similar or identical the process costing is the appropriate method the business should apply. It is also recommended because the company uses an automated continuous process. The Sea View Resort Hotel: the hotel is best recommended to use the job order costing because it offers services and the method is designed for such businesses. Willie Wonkers Chocolate Factory: because the business produces a standard item which units are identical it is best to apply the process costing method. Harris and Harris Law Firm: Since this business offers services in the form of legal counselling or legal representation is it best to use the job order costing which refers to a desired unit which might not be identical to another offered service. Explain and evaluate LIFO, FIFO and AVCO techniques. LIFO stands for last-in first-out what means that recent purchases will be stored recorded and sold before the items that already existed in stock when the purchase was received. LIFO valuation is permitted due to the belief that an ongoing business does not realize an economic profit only from inflation. When prices are rising they must replace the inventory currently being sold with items oh higher prices. It also matches better current cost against current revenue and defers paying taxes on phantom income arising exclusively from inflation. LIFO is preferred by businesses because it delays a major negative effect of inflation; higher taxes. FIFO is the most commonly used method used by businesses to record the value of inventory. It is appropriate when dealing with many different batches of similar products. The method assumes that the next item that will be purchased will be placed at the end of the line of to-be-sold items of that kind meaning what was purchased first will be sold first. In an economy of rising prices (during inflation), it is common for new companies to use this method to report the value of merchandise to boost their balance sheet. While the older and cheaper good are sold the new and more expensive goods remain as assets in the businesss books, financial statement boosted by FIFO also increase the chances a business has to get a loan. AVCO is used to establish the value of an inventory by calculating the costs of units. In practice it provides us the results we want by dividing the total cost of good available for sale with the number of items for sale.

Nigrescence Model of Racial Identity Development Essay -- Psychology

In 1971, William E. Cross, Jr., Ph.D., a Black psychologist and prominent researcher (specializing in Black psychology) developed a framework for assessing how black Americans come to understand what it means to be Black. Dr. Cross introduced his ideologies as the â€Å"Nigrescence Model of Racial Identity Developmentâ€Å". He asserts that every black American must undergo a series of identity stages to develop a healthy and balanced understanding of the Black experience and become well-rounded in our global society. This model encompasses five stages of identity development, which Dr. Cross emphasizes, must be performed in order to successfully accomplish this goal. The first stage of Black racial identity development refers to the pre-encounter stage. This depicts the juncture in life when a black American displays a lack awareness of his/her own race and is uninterested in racial differences (to include those that affect Blacks). This stage delineates two types of identities, namely the â€Å"anti-Black† and â€Å"assimilationâ€Å" clusters. The anti-Black pre-encounter stage represents a cluster of black Americans that take pride in White standards, values, and beliefs; they view the White race and culture as emblems of beauty and perfection. These people hold a high level of hatred for the Black race and openly expresses their opinion on the matter. In contrast, the assimilation pre-encounter stage represents a cluster of black Americans that exhibits low salience for being Black. This cluster does not blatantly express hate for the Black race, however, they prefer to identify themselves with being something other than black Americ ans. They embrace color blindness and maintain a race-neutral demeanor towards humanity. Whether classified within ... ...of many concepts forwarded by academicians that inaccurately assesses identity development. Dr. Cross conceptualized theories are oversimplified, as they implicate all black Americans as unified in their upbringing; family structure; values systems, beliefs, economic status, level of education, and exposures to racial indifference; which is clearly inaccurate. Simplistic models of this sort exclude an individual’s experiential background, which provides important variables to consider when assessing one’s comprehension of what it means to be black. Further, Dr. Cross’ model failed to explicate a connection between identity and psychological functions. It is vitally important that we suspend these types conceptual theories that label and classify our experiences, and develop accurate psychological theories that encompasses all variables that makes us who we are.

Long Live The Infoperneur Essay

In the wildly popular 1960’s American television series Star Trek, Captain James T. Kirk would often turn to his engineer, Officer ‘Scotty’ Montgomery and direct him to take the spaceship into a fascinating new realm called ‘warp speed’. With commanding confidence he would turn to Scotty and say â€Å"Warp speed ahead†. â€Å"Aye Aye Captain† the Scottish officer would reply, at which point millions of ‘Trekie’ fans around the world would simply gasp with unparalleled excitement as the international crew was suddenly thrown back against their seats, as the spacecraft instantly hurled itself at an unprecedented speed through an unknown galaxy. Over just the last few years, we have witnessed a moment when art in a sense, has shown itself to imitate life, as tomorrow’s future has been rapidly hurled into the lap of our present; so to speak. The entrepreneurial spirit of old has been overtaken by a new spirit of innovative ‘inforperneural’ dynamism. At the very same time the â€Å"technology of yesterday†, as the Black Eye Pea’s will. i. am says, has been replaced by the â€Å"technology of tomorrow† (Huffington, 2008). The actual technology favoring this dynamic â€Å"exponential growth in the rate of exponential growth† (Williams 2008) has been casually lounging on the desktops of tech savvy innovators for years now. However, over just the last few years we have seen how the motive forces of Globalism have actually worked to push this insipient new reality into the forefront of technological advance. In just the past year alone, the exponential growth of social networking and SMS technology with websites like Twitter, Delicious, Digg, and a host of others, which have seen an amazing growth in popularity, has simply leveled the playing field between the mulit-national corporation and the individual; in the delivery of news and information. For the first time, in a large way the internet, has trumped the corporate media in determining just what the content of the new 24 hour news cycle should contain. Often throughout this process of evolution we have seen independent internet news sites that have gathered first hand information well before the networks were ever aware its existence. Then, all of a sudden, there emerged a whole new group of independent reporters; information consultants if you will: â€Å"[The] [T]echie-types †¦ began to discover the power of the power of the Internet to amplify a single voice †¦ suddenly [they] gave this voice substance †¦ authority †¦ reach †¦ and influence like never before. In fact †¦ we have witnessed the rise of a whole new class of video journalists †¦ armed only with mobile phones †¦ who are changing the way we see the world †¦ from the violence in Tibet †¦ to gaffs on the [American] campaign trail †¦ Seemingly overnight †¦ [BBC] †¦ CNN †¦ Fox News and others †¦ have hundreds †¦ if not thousands †¦ of would-be colleagues and competitors across the globe. † (Sansalone, 2008) Completely independent of political tradition, it has suddenly become the internet that has often had the last word. The Beijing Olympics and the Presidential campaign overseas can now be seen as significant milestones that have helped to bridge the gap from the old to the new. Gone is the old school entrepreneur, pushing their way into the forefront of innovation, begging for a seat at table, the Infoperneur had come of age. If ever there was a time when you were not quite sure that you were actually living in The Information Age, today there should be little doubt in your mind. Make no mistake about it; this is the mega high-speed information world that they were telling us about. Thirty eight years after anthropologist Alvin Toffler prophesized the rapid insurgency of what was ultimately to become, a kind of post / super-industrial world, that was sure to leave most Western nations disconnected and suffering from a kind of â€Å"shattering stress and disorientation†, namely from something he called â€Å"future shock†, his vision of the world is now somewhat front and center and once again on full blast (Toffler, 1970). Toffler feared that we would not be able to adapt to the enormous mega-trends that were coming in the wake of an entirely New Age. He seemed to think that we would all somehow break down under the pressure of a kind of dystopian totalitarian rule, just like the characters in the James McTeigue political thriller V for Vendetta. Unable to reconcile the fascinating pace of the New Age, while we all wandered about Westminster Abbey in a daze, shuttering simply at the thought of having those dammed black bags thrown over our faces if we did not behave as the government wanted us to; this was a world that he believed was rapidly coming towards us. It was to present us with far too many choices than the average individual or family could ever withstand. Although he may have missed the mark a little on just how well the West would adapt, one thing is sure to have a potentially damaging effect upon us in the not too distant future. The foods that we are now consuming are not as fresh as they were back when Toffler wrote Future Shock nearly forty years ago. As a consequence, at some point, with the ever-increasing corporatization of the British diet, and with food standards growing more and more lax everyday, we are sure to pay a heavy price. Perhaps the time is at hand when the masses will seek out qualified ‘Infoperneurs’ online to help provide them with the knowledge of how to maintain a healthy diet; while living in an increasingly unhealthy environment. Nevertheless, Toffler was aware way back then that computers would have an enormous, if not ubiquitous impact upon shaping all of our lives. Even as he watched these trends develop, still he maintained an uncanny awareness that we had only touched upon what was the tip of a nearly unfathomable iceberg, â€Å"We have scarcely touche the computer revolu-tion and the far-ramifying changes that must follow churning in its wake† (Toffler, 1970). It is almost impossible to believe that anyone would have thought way back then that the number one currency for more than one billion people currently wired to the internet everyday, would simply be ‘information’. Twelve years after Toffler, another futurist published a book called Mega-Trends. This book by John Naisbitt remained on the Best Seller list for more than two years. Naisbitt was able to point his vision sharply into the future, and what he saw was a world of great transformation. He displayed a far greater sense than Toffler that the Western world would not only be able to weather the winds of change; but that we would for the most part welcome and embrace them. In 1982, Naisbitt predicted Ten Mega-Trends that he saw looming on the horizon. You tell me just how accurate he was. 1) He believed that we were becoming an information society after having been largely an industrial one. Looking at where we are today, it’s hard to believe that anybody could dispute that. 2) He believed that we were moving from technology being forced into use, to technology being pulled into use where it is appealing to people. Back then one could only imagine that the burden of having to use a computer at all was indeed challenging to some people; as I am sure it still is today. 3) Nesbitt predicted that globalization was quickly coming upon the horizon more than ten years before the word even came in vogue. He believed in 1982, that nations would evolve from predominantly national economies into a global marketplace. All of these changes would indeed develop shortly thereafter, and we must remember still, that this was relatively a short time ago. 4) He believed that we would move from short term to long term perspectives, and 5) from centralization in business and governance to decentralization. 6) Now this is where Nesbit predicted the emergence of Infopreneurship. He believed back then, that we would move away from getting help through institutions like government to self-help; and actually, 7) From representative to participative democracies. 8) Nesbit said that we would move from hierarchies to networking. He obviously saw the enormous trend towards social networking long before anyone seems to have thought about its full potential. 9) He said that our biases would dissipate. 10) Lastly, he predicted that we would evolve from seeing things as â€Å"either / or† to having a variety of choices. Now, who would have thought as much? The decade of the eighties would become a rich fertile ground for the emergence of a new intrapreneural boom that would begin to take shape by the mid 1990’s. However, the roots of many of the trends that both Toffler and Naisbitt wrote about actually began to take shape during the waning years of the Cold War. As Japan quietly began to re-emerge as a burgeoning economic powerhouse coming back upon the world scene more than 35years ago, they would carry with them a model of workplace innovation. It was common back then for Americans to comment that the Cold War was indeed over, and that it was actually the Japanese who had won it. In 1980, one out of every four cars in the U. S. market was Japanese. Japan started making better and cheaper cars than their American counterparts. They broke the back of the great American export leviathan and suddenly American businesses were forced to take a long hard look eastward at Japan. The world would take notice. This was to become an era that would give rise to a new emphasis upon developing a spirit of creative innovation within the workplace. Intrapreneurship was all of a sudden being greatly encouraged in the workplace. Gone was the marshal attitude of strict unquestionable control. The creative spirit was let loose to the point that a man named Art Fry at the 3M Company could gain inspiration from a co-worker, who invented an adhesive, yet could not find a thing to do with it. Fry had an epiphany after noticing that the book marks kept falling out of his church hymnals during choir practice. Lo and behold, Post-its stickers were born (Business Strategy 1988). During the same year that John Naisbitt was predicting the trends of the future, Norman Macrae was also speculating upon corporations discovering stimulating ways to develop creative ‘intrapreneurs’ within their firms. He believed that intrapreneural competition should be aggressively encouraged. Suddenly, in the face of declining sales in manufacturing, automobiles and electronics, due to the great efficiently of the burgeoning Japanese market (Japan is now the second largest economy in the world); other Western nations began to loosen their ties in the workplace. It was during that period as well that Gifford and Elizabeth Pinchot would first begin to coin the term ‘intra-peneur. ’ Together they wrote passionately about the workplace and their concept of the emerging future of Infopreneurship would become a prominent aspect of the lexicon of their work for years to come. [â€Å"We will begin facing the challenges caused by expanding technological power and growing population when we change what we are striving for. We need a new definition of success† (Pinchot, 1995)]. Together they took pains to give full credit for their ideas to the earlier work of Norman Macrae. In 1985 after developing their methods in Sweden, they actually started a school for Intrapreneurship. One year later, John Naisbitt was speaking of Intrapreneurship and a means for American firms to find new markets. The development of the Macintosh computer was described by Steve Jobs as an ‘intrapreneural’ venture. India would also re-emerge upon the world stage over just the last decade and a half largely as a result of their embrace of the concept of intrapreneurship. Later, in 1990, Rosabeth Moss Kanter of Harvard Business School spoke of ‘intrapreneurship’ in her book â€Å"When Giants Learn to Dance. â€Å" [â€Å"†¦. coaching to stimulate and guide the creation of new ventures from within. These strategies [that] [come] from the core of the post-entrepreneurial take entrepreneurial to the next step. †] (Kanter, 1990) While the concept of intrapreneurship was helping to develop the leaders of the near future internet technology boom in Silicon Valley; this would become yet another golden age of entrepreneurialship around the world. Within a relatively short period of time, Desktop Publishing had come into its own. In time, the home office, tele-commuting, Fed X Kinko’s Business Services, and private mailboxes would help to transform the face of small businesses all across the globe; making it more cost effective for ambitious individuals to strike out on their own as independent entrepreneurs. This era of innovation and enterprise roughly from the mid 1980’s to the turn of the New Century, would in turn help to plant the fertile seedlings for the Inforperneural Age of today. However first, the foundation of one great industry would appear on its way to becoming unhinged. While governments act to bail out banks during the economic downturn, and public sector funds are siphoned away from the till for the 2012 Olympics, Google is reporting a more than 25% third quarter jump in profit. Why, because the average Brit now gets their news at least three times a day from the internet. Those who are now taking advantage of the Web 2. 0 infrastructure, even while Web 3. 0 is on the launching pad, have become the new Infoperneurs. One might easily doubt that it could have been foreseen that the internet would actually force the worldwide restructuring of the newspaper industry. Job cuts are now being reported at the Cambridge News and The Independent, and overseas in just the last few years, a number of the most popular newspapers have been forced to cut their staffs, and many have eliminated whole sections from their papers altogether. In the wake of massive job cuts, the New York Times recently announced that its circulation was down 3. 9%. If that was not bad enough, on the heels of a deepening economic recession its advertising market has recently reported precipitous decline. Many other newspapers throughout the world are currently in the midst of perilous financial times. (The Economist, September 20, 2008) In March of this year the Newspaper Association of America admitted that the decline of newspapers across the country was actually happening more rapidly than it had been previously reported. At the same time online revenues for some papers were beginning to skyrocket. Total print revenues plummeted in 2007 down 9. 4% to $42 billion compared to the previous year. This reflects the single biggest drop in revenue since the year 1950, when the organization first started tracking quarterly revenue (Riley 2008). At the same time, we discover that: â€Å"Online [ traffic] [offered] some solace for the dead-tree business, with internet ad revenue growing 18. 8% to $3. 2 billion compared to 2006, but a rate significantly lower than the 31. 4% growth the year before, and not even close to replacing the losses from print. Online revenue now represents 7. 5% of total newspaper ad revenues† (Riley 2008). What is actually hidden behind the numbers is a totally new reality in the way that we view our world. The internet is now the single greatest marketplace for information. It is where people go the plug into any thought, concept, or idea that they may wish to learn more about. They press a button, and ‘poof’ there it is! Someone has to do all that research, post and retrieve all of those articles, and simply broker the non-stop flow of billions and billions of tiny little bits of information traveling across a seemingly endless world wide web. Gone are the days when a trusted source is a viable information consultant simply because he has graying hair (notice I said he! ) and sits behind a large oak desk. The internet is history’s greatest experiment in democratization; and that became evermore evident during the previous year than ever before. Recently, Google came out with a new browser named Chrome, which acts in direct competition with Microsoft’s internet browser, allowing for more individual manipulation and input of what amounts to an open source operating system (The Economist, September 6, 2008). The Universe is starting to bend towards individual will more and more each and everyday. No, the entrepreneur is not dead, nor will that great spirit of British ingenuity and drive ever disappear upon this planet as long as this nation survives. It is something that has always been ingrained within the spirit of the U. K. We could have never survived for so many centuries without it. Infoperneurs are just the latest breed of pioneers that’s all. They are not suffering during this economic downturn; you can believe that! They provide an invaluable service, because they are able to make use of the databases that make up the internet, as a way to actually leverage information by surveying and manipulating it in order to repackage and deliver it tailor-made towards the specificity of a variety of clients and or situations (Bouchard, 2000). This is what they do. It is the wave of the future. As the internet grows, the job of an Infoperneur promises to become evermore valuable; and oddly enough they will not even have to walk beyond their front door. Bibliography Author (s) Journal of Business Strategy (1988) Lessons From a Successful Intrapreneur: An Interview With Post-it Notes Inventor Art Fry:. MCB UP Ltd. Volume 9: Issue 2 Page: 20-24. Retrieved from: http://www. emeraldinsight. com/10. 1108/eb039208 Du Toit, Adeline (2000). Teaching Infopreneurship: Students’ Perspectives. Aslib Proceedings. Bradford: Feb 2000, vol. 52, Issue 2; pp. 83-91. The Economist. (September 20, 2008) Slim Hopes: Newspapers in America. A Billionaire Makes A Surprising Investment In the New York Times. Volume 388 Number 8598 78-79 The Economist. (September 6, 2008) Google’s New Web browser: The Second Browser War: Google’s New Web Browser is its most direct attack on Microsoft yet. Volume 388 Number 8596 72-73

The Marvels of Intellect and Creativity

Several ideas and images sprang to our mind when the name Leonardo da Vinci is mentioned. Most people associate it with famous artworks such as Mona Lisa and The Last Supper while some equate the name to the scholastic concept of the Renaissance man. Numerous accounts demonstrated Leonardo’s contribution in the field of arts and sciences, thus his name become an archetype of a genius. He fascinated the world with his advanced ideas and creative imaginations; moreover, he provided his successors with knowledge and guidelines through his discoveries and achievements. Through his intellect and creativity, Leonardo da Vinci portrayed a significant role in the evolution of modern civilizations. Leonardo da Vinci was born at the dawn of the Renaissance period. The 14th to 16th century was an interesting borderline of the Dark Ages and the Enlightenment Period that inspired Leonardo’s curiosity and observation. The Italian society in his youth was characterized by people with enthusiastic interest in learning and humanism. The concept of humanism during the Renaissance was described by Alfred Burns as â€Å"the growing self-awareness expressed in new styles in art and architecture and in the search for the vanishing intellectual treasures of an idealized classical age† (197). The promotion of humanism and self-awareness brought questions and disagreement in various aspects of society. On the other hand, the pursuance for art and architecture was supported and financed by art patrons, thus ingenious artists were recognized during the Italian Renaissance. One of the recognized advocates of art during the Italian Renaissance was Lorenzo de Medici, who became famous for making Florence a â€Å"community of pleasure† (Taylor 25). Leonardo’s interest in the arts was favored by his time for he was given the opportunity to work with the greatest artists of his era. He worked as an apprentice for Verrocchio and later on he was admitted to be a part of the Guild of Painters (Brown and Rankin 212). His early artworks were commissioned by patrons belonging to religious groups; therefore, it basically consisted of religious icons and commemorative art pieces. The early part of Leonardo’s professional life was spent in Milan, where he worked in the court of Ludovico, duke of Milan. There, he gained extensive experiences and technical skills in designing for the court’s lavish events and occasions. Rachel Taylor used to describe that â€Å"when the wave of Renaissance was crescent in Italy, the powers were five – Florence, Naples, Venice, Rome and Milan – all jealous and splendid† (99). Therefore the city’s excellence also marked Leonardo’s preeminence. During his stay in the court of the duke, he documented his learning and experiences in the field of architecture and engineering by compiling writings and detailed drawings of his designs and ideas. The so-called compilations, which are also referred to as the notebooks and manuscripts, reflected his inquisitive attitude towards the governing principles of matter and knowledge. Aside from Leonardo’s court duties, two of his significant art pieces, the Horse and the Last Supper, were also completed during his stay in the court of Milan. At the fall of the Duke’s power over Milan, Leonardo found his way back to Florence. Not long after this, he worked for Cesare Borgia, a political figure in Italy, as a military architect and engineer (Brown and Rankin 212). Taylor suggested in her book that Cesare’s policies implicated death and violence (350), thus Leonardo considered his return to Florence to work for other patrons. Upon his arrival, he was commissioned to paint the Battle of Anghiari and later on he started working on the famous Mona Lisa. Subsequently, he again visited Milan to work for the French king and according to Brown and Rankin, it was â€Å"a period when he influenced Milanese painting even more than during his early residence there† (212). He moved to Rome and stayed in the Vatican to work for the Pope and later on, he spent his time traveling to various places in Italy. He settled in France, where he spent his last days â€Å"attended by loving friends and at peace, in his chateau of Cloux, near Amboise† (Brown and Rankin 212). The grandeur of Leonardo’s time witnessed the complex transition of the Western civilization. The notion of enlightenment favored and nurtured the formation of Leonardo’s genius, and in return, he endorsed the acknowledgement for man’s potential and power of reason. Various fields of knowledge that benefited from his achievements would include the realms of art, engineering, architecture, mathematics, physics, optics, human anatomy, ornithology and aerodynamics. The Renaissance and its distinguished figures changed and influenced the culture that was formed and influenced by the ancient Greeks and Romans. The society’s classic approach of simply approving or rejecting developing doctrines and customs evolved into a modernistic method that involved analysis and critical thinking. The Enlightenment Period, together with the fame of Humanism, paved the way to scientific revolution. The intellectual reformation is considered as one of the significant events in our history for it influenced and provoked the â€Å"general mind to be more and more preoccupied with the larger problems beyond, which the new knowledge has brought fully into view† (Kidd 1). The transformation was a progressive step to a higher form of learning that encompassed the political, social, economic and religious principles of Western civilization. The propagation of self awareness and modern thinking brought positive and negative changes in the economic and social aspects of the Western civilization. The recognition of artists and notable scholars, as depicted by the fame of Leonardo da Vinci, influenced the flow of trade and commerce. In European countries like Italy, cities such as Florence, Milan and Naples flourished. On the other hand, the method of tax collection was implemented to supervise the increase in trade goods. Movements that aimed for learning and education produced interesting theories and assumptions that motivated man’s quest for truth and expansion of his horizons. The Age of Enlightenment recognized critical thinkers who became famous for contemplating and debating about avant-garde ideas (Hudson 21). Scholars and critical thinkers guided and initiated modern discoveries, inventions and innovations that improved the economy of the Western world. Moreover, political and religious controversies also emerged at the advent of scientific and critical thinking. In Europe, several ranks of power emerged in the form of monarchs, spiritual leaders, merchants and tradesmen, scholars and artisans. The period of enlightenment and the succeeding years depicted a sweeping portrayal of political and religious reformation. The concept of religion was separated from politics because of the humanist principle, which differentiate the distinct boundary between human and divine control. Humanist beliefs and principles intensified but were not universally accepted; therefore it was attacked by counter-arguments that justify the role of idealistic and religious attitudes towards politics. These contrasting views and beliefs about politics and its religious connections were highlighted in the works and theories of several Renaissance philosophers. The Age of Enlightenment introduced several Renaissance Men, who individually imparted significant marvels of intellect and creativity. And as stated by William Hudson, it was as if â€Å"their lives opened itself out to them in all its vast and varied possibilities and they were eager to enter into their great heritage† (7). There are several names from the Renaissance Age that surfaced in the course of evolution and transition of the Western civilization, but the fame of Leonardo da Vinci soared higher than the other for he exhibited exceptional qualities and eccentric fancies. The interesting and unique fusion of excellence in two exclusive areas of knowledge – the arts and sciences, was depicted by his accomplishments as a rational scientist and mystical artist. Leonardo’s paintings and art contributions were highly popular but it is interesting to note that â€Å"there only remain six of his authentic paintings, and two of them were unfinished† (qtd. in Brown and Rankin 211). His study of perspective, examination of proportion and analysis of light and shade were fundamentals of innovative and modern arts. Sketches and details of his fascinating interests were accounted in several of his notebooks entrusted at various European libraries and museums. Some of his notes reflected the complex and controversial topic of dissection, which enlightened basic issues concerning human anatomy. He declared various assertions in human proportion, one of these was his citation that â€Å"the span of a man’s outstretched arms is also equal to his height† (qtd in MacCurdy 217). He delved into unacceptable domains of his time by studying human cadavers in order to understand the unknown; moreover, his philosophy and skepticism reflected the rise of scientific thinking from the unexplained. Scientific observations of his surroundings were recorded together with his theoretical assertions and it anchored the essentials for the study of Botany and Geology. His technical experiences in the field of engineering and physics, together with the application of scientific principles contributed to the development of Western technology. Some of these contributions included his experiences in building war engines, works specializing with hydraulics, and discoveries of possible energy sources. He also provided avant-garde theories in mathematics that foretell the discoveries of modern researchers (Brown and Rankin 211). Leonardo portrayed in his manuscripts an intense fervor for aviation, which was primarily influenced by apparent observation of birds. He documented several notes containing his interest with flight and he called it the â€Å"Treatise on Birds† (qtd. in MacCurdy 211), which he divided into four parts. He continued on studying birds consequently influencing the birth of Ornithology; and at the same time, he persisted on propagating ideas about the flying machine thus providing rough beginnings for Aerodynamics. The quest for knowledge in a creative approach delineates Leonardo da Vinci in a civilization situated between the borderline of savagery and enlightenment. His accomplishments in understanding and in attempting to understand the unknown through scientific approach enhanced the basic political and cultural principles influencing a society. His triumph was earned through the synthesis of intellect and creativity, which encompassed the multiplicity of human civilization. Works Cited Brown, Alice V., and William Rankin. A Short History of Italian Painting. London: J.M.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dent & Sons, 1914. Burns, Alfred. The Power of the Written Word: The Role of Literacy in the History of   Ã‚  Ã‚  Ã‚   Western Civilization. New York: Peter Lang, 1989. Hudson, William H. The Story of Renaissance. London: Casell, 1912. Kidd, Benjamin. The Principles of Western Civilization. New York: Macmillan Company,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1902. MacCurdy, Edward. The Notebooks of Leonardo Da Vinci (Volume 1). New York:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Reynal & Hitchcock, 1938. Taylor, Rachel A. Leonardo the Florentine: A Study in Personality. London: Richards   Ã‚  Ã‚   Press, 1927.