Essay --

When asked about a certain food, the first thing that might come to mind is the taste, the look, or the texture. What does not come to mind is the ingredients that make the food for what it is. Today, many food items contain the ingredient high fructose corn syrup. While some people may cringe when they hear those words, others will explain the true meaning behind HFCS. Based on several articles, the truth of the matter is that high fructose corn syrup is just another replacement for sugar. There is no sufficient evidence proving that HFCS is worse than sugar, however that does not mean it is better for you either. HFCS is just as bad as sugar, meaning that there is no large effect on the body compared to sugar, but they both do have side effects if over consumed. When comparing and contrasting high fructose corn syrup with sugar, the similarities outweigh the differences. For instance, in the â€Å"myth vs facts† article it claims that HFCS is the same as sugar when it comes to the number of calories, composition and absorption in the human body. In addition, when it comes to sweetne...

Marketing management Essay

Marketing management – assignment 1 Case study Question for discussion: 1-give examples of needs, wants, and demand that build –a-bear customer demonstrate differentiating each of these three concepts. What are the implications of each on build –a-bear’s action? The build –a- bear company can really differentiating between needs, wants, and demand by gives the customer a free choice to create a bear by your own personalization so that the experience that customer need to make a value to the product and to satisfied all kind of customer and what they want ,need or demand . The build –a- bear actions are very precise and perfect because clark never forgetting what is like to be a customer and ask customer about what they want and she thinks like a customer. In every action build –a- bear make customer more related and closer by sharing the experience of build –a- bear together with your parents. The company achieve to gives to her customer needs, wants, and demand. 2- In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? When the children try to build a bear he gets through some station first (choose me) where the child choose unstuffed animal from a bin. At (stuff me) station when the animal comes to life. There is (hear me) station, where customer decide whether or not to includes (voice box) , (stitch me) where the child stitches the animal shut , (fluff me) where the child can give the animal a blow- dry spa treatment, (dress me) filled with accessories galore . That’s better than just buy the teddy or the stuffed animal and go. 3- Which of the five marketing management concepts best describes Build-A-Bear Workshop? Build –a- bear workshop can be describes as societal marketing. 4- Discuss in detail the value that Build-A-Bear creates for its customers? Build –a-bear create a strong relationship and makes a value to the product through participating with customer, interact, offering a good experience. They create social environment with child and their parents, it’s not just a toy shop it’s a relationship it’s goal to satisfy you and gives you what you want. 5- Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes Because they always lets customer choose, try, feel, and create an experience, also they build strong, loyal relationship. Build –a- bear company always look forward and expanding in their shops ,ideas they also has create web site and game site so they expanding through customer need and opinion . It’s not just a toy store it’s vision that concentrate first on how to satisfy and how to build the concept of customer value creation. I think that build-a- bear will counties growth and earn customer loyalty.

Networking in professional life Essay

Networking in professional life Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In computing terms, a network is a system of interconnected computers that share a characteristic of being autonomous and have the ability to share information through the interconnection peripherals. Moreover, it is a system of connected computer hardware that are linked by communication channels and protocols that provide a rapid method of sharing information (Tanenbaum, 2011). On the other hand, Network Interface controller (NIC) is a computer system that creates computer connections to a particular network. It is also known as Network Interface Card or network adapter. On the same perspective, a bandwidth refers to the ability of a computer network to send and receive information (data) and is expressed in bits per second (bps). Network Media Types   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In broad spectrum, network media refer to the actual path through which an electronic signal in a system of a computer or computers travels as it moves from one component in the system to another. There are several types of Network media such as; twisted pair cables, coaxial cable, fiber optic cable as well as wireless media (Ciccarelli, & Faulkner, 2006). A situation of network connection problem   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I mostly use network connection in most of my computerization endeavors, it comes a time when network connection becomes a major problem. For instance, this problems include; difficulties in connection to home networks, problems in accessing information from other interconnected networks as well as slow network connectivity among many other problems (Chen-guang, 2008). However, through the application of my computer skills, I normally manage to deal with such problems through the employment of troubleshooting mechanisms. However the most common problem that had severe impacts on my working is the issue of slow network connection but at the end, I was able to solve it by following several steps as follows; I first identified the active applications, the available users as well as the available conversations to determine where the congestion came from. This was followed by the generation of a purpose built report to determine the applicat ions in use, in order to determine the amount of bandwidth they were consuming. Finally, I was able to set a limit for the applications that were not significant in my place of operation. This eliminated the problem of slow network connection and after all my operations worked to perfection. How will networking Influence my professional life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In my future career, networking will be of great importance, as I will use all the learned skills to ensure that information flow is efficient by ensuring the use of the best network type considering speed, reliability, efficiency and cost too. It will be my area of strength. References Tanenbaum, A. S. (2011). Computer networks. Boston: Pearson Education. Ciccarelli, P., & Faulkner, C. (2006). Networking Foundations: Technology Fundamentals for IT Success. Hoboken: John Wiley & Sons. Chen-guang, L. I. (2008). Implementation of netwok management model based on Linux System J]. Railway Computer Application, 6, 012. Source document

Biological Causes Of Bipolar Disorder Psychology Essay

Biological Causes Of Bipolar Disorder Psychology Essay Bipolar disorder is likely one of the most difficult diagnoses to receive in terms of living a normal life. As a psychological disorder, or more specifically, a mood disorder, its typical age of onset is in the early twenties, and its prevalence is between one and two percent worldwide. The disorder is characterized by an alternation between mania and depression, as well as poor impulse control, attention deficits, and impairments of verbal memory. Intensity of the manic state in a bipolar patient determines whether they are diagnosed with bipolar I or bipolar II. Those with classic, full-fledged mania have bipolar I, where as those with a less extensive version involving anxiety or irritability, sometimes referred to as hypomania, have bipolar II (Kalat, 2013). Causes of the illness are not always clear, but one or a combination of factors such as neurochemical factors, environmental factors, and genetics usually play a part in the development of bipolar disorder (Bressert, 2007). Genetics are an essential factor, as bipolar disorder is a very biologically based illness. Certain genes have been shown to increase the risk of developing bipolar II disorder, and also some genes associated with a predisposition to major depression predispose to bipolar disorder. However, no definitive relationships exist between these genes and bipolar disorder (Kalat, 2013). Various statistics have been obtained through research as far as chances of developing bipolar disorder based on its prevalence within a family. For example, the risk of the illness is between fifteen and twenty-five percent for those with a parent who has bipolar disorder. Furthermore, the risk for someone whose non-identical twin has the condition is twenty-five percent, which increases eightfold if they are identical twins (Bressert, 2007). Biological Causes Overview Here is an overview of many different factors that are biological in nature and have implications in bipolar disorder, some of which will be explored in further detail later. As a primarily biological illness, the improper functioning of neurotransmitters such as serotonin, norepinephrine, and likely many others has been identified as a cause (Bressert, 2007). Another interesting biological factor includes the brain’s increased use of glucose throughout a manic episode and its decreased use of glucose during depressive episodes (Kalat, 2013). Studies analyzing the reelin gene which helps in brain function and development have found that there is a link between the dysfunction of the reelin gene and psychiatric disorders, specifically schizophrenia, and more importantly for this paper, bipolar disorder (Ovadia, 2011). On a side note, there have also been studies which have found a gene that may provide some sort of protection against bipolar disorder. It is called GRIK4, and as a ‘kainate-type ionotropic glutamate receptor’ is part of the glutamate neurotransmission process (Pickard, 2006). Another in teresting indicator of bipolar disorder was found using sensory gating, and involves the P85 gating ratio (Patterson, 2009). Relating to the circadian rhythm aspect of the disorder and how disruption of this due to the disorder can be a cause of the manic and depressive states in bipolar patients, there have been some studies. The results of one study found an association between the NR1D1 and GSK3ÃŽÂ ² variants and differences in functioning of the expression of genes related to the ‘circadian clock’ system (McCarthy, 2011). An association specific to rapid cycling bipolar disorder involves the gene variation of CRY2, a ‘clock gene’ (Sjà ¶holm, 2010). A biological marker related to gluten sensitivity has been discovered which showed that those with bipolar disorder have ‘increased levels of IgG antibodies to gliadin’ (Dickerson, 2011). Finally, a recent study looked into gene expression in  lymphoblastoid cells, which could be a possible biological marker of bipolar disorder (Kato, 2011). Overall, it seems that there are still many questions as far as biological causes of the disorder, though progress towards the specifics of those markers is definitely being made.

Research summary Essay Example | Topics and Well Written Essays - 750 words

Research summary - Essay Example Between 2000 and 2005 silicosis has been documented to be the cause of 162 annual deaths in the US. During hydraulic fracturing, inhaling dust is hard to avoid and hence the necessary protective gear need to be worn to avoid this. The source is applicable to update Gasland subtopic because it outlines how natural gas and oil extraction produces silica that pollute the air causing health complications such as kidney disease, autoimmune disorders, lung cancer and tuberculosis. Although, hydraulic fracturing is seen as profitable it is the main cause of death in the US as inhaling dust from such extraction is hard to avoid and hence the necessary protective gear need to be worn to avoid this Winter, Mary. "Drilling Down on Shale Gas." State Legislatures. 39.7 (2013): 8. Academic Search Complete. Web. 14 Oct 2013. Environmentalists assert that hydraulic fracturing is a threat to public health because it is air and water pollutant. This is supported by a study of water in heavily drilled Pavillion, Wyo. Residents here are said to complain of brown smelly water. Although some have disputed the study, it was found out that the ground water contained compounds associated with gas production practices such as hydraulic fracturing. ... This conforms to Gasland story in that hydraulic fracturing pollutes both water and air causing brown smelly water, for instance some studies discovered that in the US and other nations where gas extraction is common ground water contained compounds associated with gas production practices such as hydraulic fracturing. "Business heats up in New Mexico." Rock Products. 116.4 (2013): 13. Academic Search Complete. Web. 16 Oct 2013. Wisconsin center for investigative journalism that incorporates the Wisconsin public radio and the superior telegram has fanned out that one fifth of Wisconsin’s 70 active fracking sand mines ND processing plant were cited for acts of building without the proper permits s well as air pollution. Of more concern to the investigative journalists is the fact that there are rules and regulations governing operations in the mining industry and they are being enforced. The mining businesses need to be familiar with complex storm water, run off and air polluti on regulations and fracking sand mining have shown blatant disregard for environmental regulations. Wisconsin confirms that some mines and processing plants are started without proper permits irrespecting of various rules and regulations governing operations in the mining industry enforced, and thus increasing air pollution. Disregarding these environment regulations have various health effects on people as confirmed by Gasland film. Krisberg, Kim. "CDC releases national action plan to prevent unintentional child injuries." Nation's Health. 42.5 (2012): 6. Academic Search Complete. Web. 16 Oct 2013. Racing has been recognized as one of the environmental hazards bringing about air pollution near wells. The US environmental protection agency has noted this and has issued new air

Advertising as Social Communication Essay Example | Topics and Well Written Essays - 750 words

Advertising as Social Communication - Essay Example Nowadays there are different communities are there in the society and some of the most important communities are the Homosexual communities or transsexual communities, lesbians etc. and most of the advertisers are targeting the erotic effects in their advertising for the lingering effects in the viewers mind. This particular paper would take an attempt to specify the effects of socials classes in the advertising models. There are many factors are involved in a technical advertising. Whether it is below the line advertising strategy or the above the line strategy, the feminism, envy, beautifications and gender specifications are very much important for an effective advertising. The feminism has a great impact over the advertising. Many people think feminism in advertising are basically the technique to attract opposite gender. Most of the advertisers have tried to use the feminism as one of the basic target for the society. The advertisers have tried to harness the ideological currency of the feminism in the advertisements (Goldman 108). There are many advertisements where female are used as the attractive options for the lingering effects. Advertising images towards the gender specifications have changed a lot. The bold advertisings are the main attraction in the advertising industry. One of the main criteria of a good advertisement is the lingering effect of the advertisements. And as the social s tructures have changed a lot so the advertising industry also has changed a lot. Nowadays advertisers don’t think more before putting an ad which is gender specific and erotic in nature. For a example the ad of ford fusion has a lingering effect on feminism where the groom is looking at another female instead of his bride in the marriage ceremony. This advertisement is having a lingering effect of fun and feminism in a greater extent. (genderads.com). it is very ironical to hear but, sex has become a great tinkling effect in the advertising industry.

German and European Banks Essay Example | Topics and Well Written Essays - 1500 words

German and European Banks - Essay Example This survey was conducted by the Centre for the Study of Financial Innovation, Johannesburg, and Pricewaterhouse Coopers. The survey identified liquidity, credit risk and credit spreads as the top three factors that pose a risk to banks. The report highlights the fact that the global financial situation has changed the importance of various risks; liquidity is now the highest risk to threaten banks. The shortage of liquidity has the power to impact the credit and derivative markets and this fear can lead to further worsening of the recessionary situation. Of the three top risks, liquidity and credit spreads had never before been considered as a risk; this is a clear indication of the changing risk scenario. The survey listing also has 'regulatory over-reaction' as the only non-financial risk in its top ten factors. This again is a clear indication that the market fears actions by politicians and regulators who will try to rectify the issue. The survey had varied opinions depending on the class of the respondent. While the bankers saw sharp variations in the credit, derivative and equity market as the most important risks, the non-banking people saw poor risk management and a liberal system of bonuses as the chief risks. The global economic crunch has affected not only the US but also Europe. Not only are the East European banks going to be affected but also the West European banks having loaned out to these banks, will be equally affected. A survey done by credit rating agency Moody's Investors Services states that Hungary and Latvia has already appealed to the IMF for a bailout; Bulgaria, Estonia, Lithuania and Romania may soon be going the same way. Some of the Western European banks were affected; UniCredit of Italy fell 7.3 percent and Societe Generale of France fell by 9.5 percent. The German Banking scenario is dominated by savings banks, cooperative banks and landesbanks, all of which are less-profit oriented than commercial banks. The market is fragmented and there is lot of competition. September 2008, saw two big mergers in the German banking sector. Commerzbank took over Dresdner Bank and Deutsche Bank took over Postbank. This was a direct reaction to other European banks entering German terrain. Banco Santander of Spain, UniCredit of Italy and 'ING of Netherland were the new entrants in the German market. UniCredit purchased Hypo Vereinsbank while Credit Mutuel of France took over Citigroup's German subsidiary. The German banks realised that size matters and the only way they could keep off European banks were through merger. The current economic crisis has led to banks writing down approximately 400 billion dollars in bad loans. Market liquidity and funding liquidity are two factors that interplay to create the funding environment. Market liquidity is said to be low when it becomes difficult to sell an asset that is when it is difficult to raise money by selling an asset. Funding liquidity is said to be high, when money to buy an asset can be easily borrowed. According to Brunnermeier and Pedersen (2008), more funding can be garnered (funding liquidity) if more assets